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For sauna owners & wellness centres

Partner with Ice The Boys

Offer your guests targeted cooling — and set your sauna apart.

Why saunas love us

Stand out

Be the sauna that cares about men's health. It's a talking point that markets itself — guests notice, and they remember.

Happy guests

Guests stay longer, come back more often, and recommend you to friends. Targeted cooling is a genuine value-add to the sauna experience.

Zero hassle

We provide the packs, point-of-sale materials, and ongoing supply. You just stock them. No complex setup, no maintenance.

Simple to set up, easy to manage

01

Get in touch

Tell us about your sauna — location, size, guest profile. We'll send you a free trial kit with two Ice Packs and a Comfort Pouch so you can experience it firsthand.

02

Trial period

Test with your guests for two weeks. We'll help you position it, gather feedback, and measure interest. No commitment, no cost.

03

Stock up

Once you're convinced, order at wholesale pricing. We deliver monthly on a schedule that works for you, with flexible quantities.

04

Promote

We provide branded point-of-sale materials, posters, and digital assets you can use in your sauna, on your website, and on social media.

Saunas already on board

Spa Zuiver

Spa Zuiver

Amsterdam

Thermen Bussloo

Thermen Bussloo

Gelderland

Elysium

Elysium

Bloemendaal

Fort Resort Beemster

Fort Resort Beemster

Noord-Holland

Our male guests love it. It’s become one of our signature offerings — and a real conversation starter.

Martijn de Vries

Wellness Manager, Spa Zuiver

Wholesale pricing that works

Flexible packages for every sauna size. No upfront commitment on your first order.

Starter

Perfect for trying it out.

  • 10 Ice Packs
  • Free POS display kit
  • Introductory pricing
  • Email support
Most popular

Standard

For established wellness centres.

  • 25 packs / month
  • Volume discount
  • Dedicated account manager
  • Monthly restocking
  • Custom POS materials

Enterprise

For large spas and hotel groups.

  • Custom quantities
  • Co-branding options
  • Priority support
  • Quarterly business review
  • Marketing collaboration

All prices ex. VAT. Custom arrangements available for larger partnerships.

Let’s talk

Fill in your details and we’ll get back to you within 24 hours.