Privacy Policy

Ice The Boys (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website, place an order, or otherwise interact with us. We process your data in accordance with the General Data Protection Regulation (GDPR) and applicable Dutch privacy legislation.

Ice The Boys is operated by Ice The Boys B.V., registered in Amsterdam, the Netherlands (KVK: XXXXXXXX). For any privacy-related questions, you can reach us at privacy@icetheboys.com.

We collect personal data that you voluntarily provide to us, as well as data that is automatically collected when you use our website. This includes your name, email address, shipping address, and phone number when you place an order or contact us. We also collect payment information (processed securely by our payment provider — see below), order history, and any messages you send us through our contact form or email.

Automatically collected data includes your IP address, browser type, device information, pages visited, time spent on pages, and referring URLs. This data is collected through cookies and similar tracking technologies as described in the Cookies section below.

We collect your personal data for the following purposes: to process and fulfill your orders, to communicate with you about your orders and inquiries, to send you marketing communications (only with your consent), to improve our website and products, to comply with legal obligations (such as tax and accounting requirements), and to prevent fraud and ensure the security of our platform.

The legal bases for processing your data under the GDPR are: performance of a contract (when you place an order), your consent (for marketing emails and non-essential cookies), our legitimate interests (for website analytics and fraud prevention), and legal obligations (for tax records and regulatory compliance).

Your order data is used to process shipments, handle returns, and provide customer support. Your email address is used for transactional emails (order confirmations, shipping updates) and, if you opt in, for marketing newsletters about new products, promotions, and company updates. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email.

We retain your personal data for as long as necessary to fulfill the purposes described above. Order data is retained for 7 years to comply with Dutch tax law. Marketing data is retained until you withdraw consent. Website analytics data is anonymized after 26 months.

Our website uses cookies — small text files stored on your device — to provide essential functionality, remember your preferences, and understand how you use our site. Essential cookies (session management, shopping cart) are required for the website to function and cannot be disabled.

Analytics cookies (Google Analytics) help us understand how visitors interact with our website. These cookies collect anonymized data about page views, traffic sources, and user behavior. Marketing cookies may be used to deliver relevant advertisements on other platforms. Both analytics and marketing cookies are only placed with your explicit consent.

We share your personal data with the following third-party service providers, who process data on our behalf and in accordance with our instructions: Stripe and Mollie for payment processing, PostNL for shipping and delivery, Google Analytics for website analytics, and Mailchimp for email marketing communications.

These providers are contractually obligated to protect your data and may only process it for the purposes we specify. We do not sell your personal data to third parties. We may disclose your data if required by law or to protect our rights.

Under the GDPR, you have the following rights regarding your personal data: the right to access your data and receive a copy, the right to rectification of inaccurate data, the right to erasure (“right to be forgotten”), the right to restrict processing, the right to data portability (receiving your data in a structured, machine-readable format), and the right to object to processing based on legitimate interests.

To exercise any of these rights, contact us at privacy@icetheboys.com. We will respond to your request within 30 days. If you believe we have not handled your data correctly, you have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

For any questions about this Privacy Policy or how we handle your data, please contact us at privacy@icetheboys.com.

Ice The Boys B.V.
Amsterdam, The Netherlands
KVK: XXXXXXXX